Here are some general notes from the meeting at the junction :
What is marketing?
Marketing is basically telling the right people about the right things at the right time = Profit
General notes :
- Really busy job
- Only have 2 days in the year with nothing on (xmas period holiday etc) (bank holidays)
- Each event is marketed differently
- All companies / venues work together (corn exchange, arts theater etc)
- Xmas time is the hardest time of the year
- One off events such as (dance workshops with a dance performance and arts events)
- Main target audience (13 - 30)
- Convince the people to buy things they don't need!
- Research is KEY to the success of selling the tickets!
What the job actually involves:
- Emails to EVERYONE about what is happening that month (staff etc)
- Take from emails what information they need for the promotional items for the events etc
- Type up information for brochure then send to designers ready for print
- Tell box office to sell the event
- Must not put tickets on sale too early or too late!
- Tickets on website (same as above)
- Work out how many posters etc are needed for the event
- Work out who to contact about event / promotion (Band members / artist etc)
- Sort out local press / extra promo stuff
- Check everything after sale (ticket sale numbers and work out what to do next month)
Job (order of work)
- Put everything onto the website
- Put info on other websites such as twitter, face book, and myspace
- Print posters (promo material)
- Start on brochure for next season
- Email with all information about what events are coming up
- Monitor ticket sales
- Improve ticket sales / events for next month = make more profit
Evaluation of the day
Todays visit helped me to understand how an industry / music venue works both inside and out, this has also helped me to understand what it is i could do for my music video in means of promotion / music CD cover etc in order t attract the correct audience towards the artists music (Alison's music)
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